In the industrial cities, tiny little particles in suspension flutter, coming from industries, cars and sometimes even from hydroelectric power stations: it's the DUST.
Hidden, silent, omnipresent in our lives, it lands everywhere: the house, the roof, among the hair, the fingers....

One of the main attempts of this magazine is not to torment the reader discussing about how, where or when we going to stir up the world of art and fashion publishing.
Our proposal is not extremely shocking or new, on the contrary, we are trying to evoke something much more simple but probably lost, the result of a pure feeling: "love between art and fashion".
Right, observing the way this topics are treated by magazines, and in our daily lives, we realize that there is a lack. A lack in a less superficial perspective, but in a deep, and emotional one.
We feel the need of filling the gaps that the rest of magazines leave, fighting, in a certain way, against the, increasingly stronger, elitist spirit of the world of publishing.
We bet on artist's collaboration, anonymous or up and coming ones, we'd like to search new talents, as we are interested on the real quality of their works, and not only on the name of those who made them.
We want artists to feel completely free to develop and give vent to their own needs by creating their works, without fear or vain censures.
We will go deep into the artists world, interviewing and meeting them, in order to get a real knowledge of their works and personality.
We want to make fashion became something much more closer to an artistic than to a commercial atmosphere, as we consider it a way for creation and not the opposite.
That's why we are not kind interested in, for example, the collection's date, or the suitable time for promotion: we consider art and fashion are always contemporary.

To conclude, our aim is to carry out an interesting project, the closest idea to our ideal magazine.

DUST is a publication that will be launched on September/October 2010. Starting with an online format but with the idea of releasing some printed editions.

It will be a fashion-art magazine, which will be out every 3 months.

DUST will be accompanied by a blog, that will content information about different topics, runned by some collaborators.

Our target is people with no-age, no-condition. DUST is right for the people who love art/fashion and discovering new talents.

The First Issue will be called “SEEDS”


n. pl. seeds or seed

1. A ripened plant ovule containing an embryo.

2. A propagative part of a plant, as a tuber or spore.

3. Seeds considered as a group.

4. The seed-bearing stage of a plant.

5. Something that resembles a seed, as a tiny bubble in a piece of glass.


a. A small amount of material used to start a chemical reaction.

b. A small crystal used to start a crystallization process.

7. Medicine A form of a radioactive isotope that is used to localize and concentrate the amount of radiation administered to a body site, such as a tumor.

8. A source or beginning; a germ.

9. Offspring; progeny.

10. Family stock; ancestry.

11. Sperm; semen.

12. A seed oyster or oysters; spat.